A strong drive to attract local and international exhibitors and visitors is supported by an international network of contacts across:

• Industry Associations
• AAMSA
• SAGGA
• SAGI
• Chambers of Commerce
• Trade Consuls
• Agencies
• The Montgomery Group
• Local and international media publications

Marketing elements include:

• Digital Marketing - websites, ezines, links, online registration, electronic visitor badges
• Direct Mail
• On-line complimentary tickets, registration and communication
• Distribution of complimentary tickets through Associations, Chambers of Commerce and Media
• Publicity
• Advertising
• Outdoor advertising